This project led by the Agricultural Forum a sub group of the Perth and Kinross Economic partnership has been developed using key research findings and will engage primary based industry stakeholders including women, young farmers, entrepreneurs and micro businesses in a consultation process to develop a three year action plan. The final plan will provide a strategic approach to the development of niche marketing and the potential to add value to services or products, improve local networking and disseminate good practice in key areas such as honey and bees, farm shops. National Standards of Community Engagement will be used to structure the consultative process.