The Crieff & Strathearn Drovers' Tryst is a non-profit voluntary organisation whose aim is to raise the profile of the area as an outdoors destination to keen walkers and outdoor enthusiasts, and to extend the tourist season into October and thereby support the economic sustainability of the area. To promote interest and wider participation in the eight day event the group will produce new marketing material develop the web site with booking facilities and evaluate impact. The leaflets will provide more information with sample walks, some history of the area, and information about the Hairy Coo Mountain Bike Challenge. 20,000 will be folded with the Drovers' Tryst frontage prominent, and 10,000 with the Hairy Coo to attract main audiences.