Blairgowrie and Rattray Regeneration Company aim to promote the regeneration of Blairgowrie and Rattray through a range of development including the development of a tourist attraction and Hydro scheme on the River Ericht. This project focuses on engaging the community in this process and will use a range of techniques. These include: the development of a communication strategy; the development of an interactive website; mounting a display and providing information in vacant shop premises on the high street and conducting three street surveys over 6 months to help assess the level of awareness and engagement.